Mobile Social Networking Starting to Gain Momentum
A growing number of mobile phone subscribers worldwide are taking online social networking to the streets, accessing social networks over the mobile internet, according to research from Nielsen Mobile....
View ArticleTop 10 Travel Destination & Accommodation Websites – March 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Map Websites – March 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article‘Iron Man’ Ad Campaign Netted ‘Spiderman 3′ Fans
Much of the success of Paramount Pictures’ Iron Man movie has come from its advertising campaign reaching fans of Spiderman 3, the previous superhero blockbuster, according to (pdf) data released...
View ArticleUS Consumer Sentiment Inches Up after Six Months of Declines
Americans’ economic enthusiasm rallied slightly this month, increasing nearly 10 points and reversing six straight months of declining confidence, according to the most recent results of the RBC CASH...
View ArticleNetwork TV Schedules in Trouble, but Audiences Loyal to Programs
Consumers are growing disenchanted with their television experience but are nonetheless loyal to their favorite programs, showing a marked preference for content over its delivery method, according to...
View ArticleiPhone Users Satisfied, but Many Carry Second Mobile Phone
Apple’s iPhone on the whole lives up to the hype according to its users, who tend to be satisfied with their shiny new gadget – some even say it’s displacing their laptops – though many also carry a...
View ArticleTop 10 Auto Manufacturer Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleGift Cards and Cash Most Popular Graduation Gifts
Gift cards (35.6%) and cash (56.8%) will remain the most popular graduation gifts, according to the National Retail Federation’s 2008 Graduation Consumer Intentions and Actions survey, conducted by...
View ArticleTop 10 Real Estate Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 US Online Video Properties – March 2008
For site rankings by number of videos viewed (rather than number of viewers), see related story: “Online Video Viewing Up 13% in March, Google Extends Market-Share Lead.” Note: Rankings based on video...
View ArticleConsumers Turning More to Internet to Purchase Auto Insurance
Consumers are turning to the internet to purchase auto insurance policies, with some 15% of respondents to a comScore survey saying they purchased their current policy via the online channel, a gain of...
View ArticleMost Gay-Friendly Brands: Bravo, Apple, Showtime, HBO, Absolut, Levi’s
Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf)...
View ArticleUS Business Elite Embracing Online Media
To meet their information needs, America’s senior executives are voracious users of all media channels – including, increasingly, digital ones such as online video, blogs and podcasts – according to a...
View ArticleTop 100 Most Influential Technology Vendors of 2008 Named
The top 3 technology vendors from among software, hardware, and service providers are Microsoft, Oracle, and SAP, according to the Annual State of the Market Report from the Aberdeen Group, which for...
View ArticleTop 10 Telecom Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleShare of Ad Spending by Medium – February 2008
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleAll-Time High of US Search Market Share for Google
Google accounted for 67.90% of US searches in the four weeks ended April 26 – up 4% from the year-earlier period – according to Hitwise, which said that was an all-time high market share for the search...
View ArticleWealthy Women Flex Their Financial Muscles
Married wealthy women on average make almost two-thirds (64%) of a family’s purchase decisions, according to a Luxury Institute survey of women from households with $150,000 or more in annual income....
View Article
